Scale illusion direction
clean product cutout is the accuracy checkpoint for scale illusion. Use both to create a social-first spectacle that still communicates the product.
Compose a fake out-of-home ad using clean product cutout, specific landmark or environment, and scale and camera direction. Direct scale illusion and environment matching before continuing to generation.
Pick a reference
A curated preview of the references available in Videotok
Tell us about the product, offer, audience, and anything that must appear.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
What this format creates
fake out-of-home ad creative should create a social-first spectacle that still communicates the product. Begin with clean product cutout, then decide how scale illusion and environment matching will carry the message. Treat ignoring local perspective as a production constraint, not a problem to discover after generation.
clean product cutout is the accuracy checkpoint for scale illusion. Use both to create a social-first spectacle that still communicates the product.
specific landmark or environment is the accuracy checkpoint for environment matching. Use both to create a social-first spectacle that still communicates the product.
scale and camera direction is the accuracy checkpoint for camera plausibility. Use both to create a social-first spectacle that still communicates the product.
clean product cutout is the accuracy checkpoint for product reveal. Use both to create a social-first spectacle that still communicates the product.
Examples and creative directions
These four examples use matching Videotok catalog media or commissioned example boards.

Fake out-of-home ad example: scale illusion
A fake out-of-home ad direction centered on scale illusion; use the accompanying media only when a matching real catalog output is available.

Fake out-of-home ad example: environment matching
A fake out-of-home ad direction centered on environment matching; use the accompanying media only when a matching real catalog output is available.

Fake out-of-home ad example: camera plausibility
A fake out-of-home ad direction centered on camera plausibility; use the accompanying media only when a matching real catalog output is available.

Fake out-of-home ad example: product reveal
A fake out-of-home ad direction centered on product reveal; use the accompanying media only when a matching real catalog output is available.
Input checklist
Format-specific workflow
01
Confirm that clean product cutout is accurate and usable before choosing a reference; it anchors scale illusion.
02
Describe how scale illusion should interact with specific landmark or environment and the intended 4:5 announcement image placement.
03
Review the brief for ignoring local perspective and using impossible shadows; add a constraint for each risk that applies.
04
Carry the selected reference and prompt into the matching template, then verify the generated composition against scale and camera direction.
Prompt examples
Creative playbook
Judge scale illusion at the intended 4:5 announcement image crop and compare every generated detail with clean product cutout.
Judge environment matching at the intended 9:16 social teaser crop and compare every generated detail with specific landmark or environment.
Judge camera plausibility at the intended landscape pr still crop and compare every generated detail with scale and camera direction.
Judge product reveal at the intended 4:5 announcement image crop and compare every generated detail with clean product cutout.
Before generation, mark which statements are supported by clean product cutout and specific landmark or environment; delete or qualify everything else.
Common mistakes
Fix ignoring local perspective by checking clean product cutout against scale illusion in the selected reference.
Fix using impossible shadows by checking specific landmark or environment against environment matching in the selected reference.
Fix letting spectacle obscure the brand by checking scale and camera direction against camera plausibility in the selected reference.
Fix treating the reference as a copy target by checking clean product cutout against product reveal in the selected reference.
Platform and export guidance
Use this export direction when the final fake out-of-home ad is intended for that placement; confirm current platform requirements before publishing.
Use this export direction when the final fake out-of-home ad is intended for that placement; confirm current platform requirements before publishing.
Use this export direction when the final fake out-of-home ad is intended for that placement; confirm current platform requirements before publishing.
Related tools
Frequently asked questions
Use clean product cutout, specific landmark or environment, and scale and camera direction. Verify each before generation because they control scale illusion and environment matching.
Describe the intended crop, timing, scale, or relationship to clean product cutout; do not rely on the reference image alone to communicate it.
Start with 4:5 announcement image, then adapt to 9:16 social teaser only after the main hierarchy remains readable.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
Check for ignoring local perspective, using impossible shadows, letting spectacle obscure the brand. Resolve those risks in the prompt and compare the result with the supplied assets.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.