Hero angle direction
high-resolution packshot is the accuracy checkpoint for hero angle. Use both to turn a clean product image into campaign-ready product photography.
Compose AI product photography using high-resolution packshot, material and finish notes, and background or set direction. Direct hero angle and controlled reflections before continuing to generation.
Pick a reference
A curated preview of the references available in Videotok
Tell us about the product, offer, audience, and anything that must appear.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
What this format creates
AI product photography creative should turn a clean product image into campaign-ready product photography. Begin with high-resolution packshot, then decide how hero angle and controlled reflections will carry the message. Treat changing packaging details as a production constraint, not a problem to discover after generation.
high-resolution packshot is the accuracy checkpoint for hero angle. Use both to turn a clean product image into campaign-ready product photography.
material and finish notes is the accuracy checkpoint for controlled reflections. Use both to turn a clean product image into campaign-ready product photography.
background or set direction is the accuracy checkpoint for contact shadows. Use both to turn a clean product image into campaign-ready product photography.
high-resolution packshot is the accuracy checkpoint for consistent lighting. Use both to turn a clean product image into campaign-ready product photography.
Examples and creative directions
These four examples use matching Videotok catalog media or commissioned example boards.

AI product photography example: hero angle
An AI product photography direction centered on hero angle; use the accompanying media only when a matching real catalog output is available.

AI product photography example: controlled reflections
An AI product photography direction centered on controlled reflections; use the accompanying media only when a matching real catalog output is available.

AI product photography example: contact shadows
An AI product photography direction centered on contact shadows; use the accompanying media only when a matching real catalog output is available.

AI product photography example: consistent lighting
An AI product photography direction centered on consistent lighting; use the accompanying media only when a matching real catalog output is available.
Input checklist
Format-specific workflow
01
Confirm that high-resolution packshot is accurate and usable before choosing a reference; it anchors hero angle.
02
Describe how hero angle should interact with material and finish notes and the intended 1:1 marketplace crop placement.
03
Review the brief for changing packaging details and floating products without shadows; add a constraint for each risk that applies.
04
Carry the selected reference and prompt into the matching template, then verify the generated composition against background or set direction.
Prompt examples
Creative playbook
Judge hero angle at the intended 1:1 marketplace crop crop and compare every generated detail with high-resolution packshot.
Judge controlled reflections at the intended 4:5 social crop crop and compare every generated detail with material and finish notes.
Judge contact shadows at the intended high-detail landscape storefront crop crop and compare every generated detail with background or set direction.
Judge consistent lighting at the intended 1:1 marketplace crop crop and compare every generated detail with high-resolution packshot.
Before generation, mark which statements are supported by high-resolution packshot and material and finish notes; delete or qualify everything else.
Common mistakes
Fix changing packaging details by checking high-resolution packshot against hero angle in the selected reference.
Fix floating products without shadows by checking material and finish notes against controlled reflections in the selected reference.
Fix mixing incompatible light directions by checking background or set direction against contact shadows in the selected reference.
Fix treating the reference as a copy target by checking high-resolution packshot against consistent lighting in the selected reference.
Platform and export guidance
Use this export direction when the final AI product photography is intended for that placement; confirm current platform requirements before publishing.
Use this export direction when the final AI product photography is intended for that placement; confirm current platform requirements before publishing.
Use this export direction when the final AI product photography is intended for that placement; confirm current platform requirements before publishing.
Related tools
Frequently asked questions
Use high-resolution packshot, material and finish notes, and background or set direction. Verify each before generation because they control hero angle and controlled reflections.
Describe the intended crop, timing, scale, or relationship to high-resolution packshot; do not rely on the reference image alone to communicate it.
Start with 1:1 marketplace crop, then adapt to 4:5 social crop only after the main hierarchy remains readable.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
Check for changing packaging details, floating products without shadows, mixing incompatible light directions. Resolve those risks in the prompt and compare the result with the supplied assets.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.