First-second hook direction
product footage or packshots is the accuracy checkpoint for first-second hook. Use both to move from product problem to visible demonstration and a clear next step.
Free AI product video ad planning tool
Storyboard an AI product video ad concept for free
Storyboard an AI product video ad using product footage or packshots, audience problem and hook, and proof and CTA. Direct first-second hook and visible demonstration before continuing to generation.
Pick a reference
A curated preview of the references available in Videotok
Tell us about the product, offer, audience, and anything that must appear.
0/500
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
What this format creates
A practical brief for AI product video ad generator
AI product video ad creative should move from product problem to visible demonstration and a clear next step. Begin with product footage or packshots, then decide how first-second hook and visible demonstration will carry the message. Treat opening with brand history as a production constraint, not a problem to discover after generation.
Visible demonstration direction
audience problem and hook is the accuracy checkpoint for visible demonstration. Use both to move from product problem to visible demonstration and a clear next step.
Proof beat direction
proof and CTA is the accuracy checkpoint for proof beat. Use both to move from product problem to visible demonstration and a clear next step.
Timed CTA direction
product footage or packshots is the accuracy checkpoint for timed cta. Use both to move from product problem to visible demonstration and a clear next step.
Examples and creative directions
See what to emphasize before you generate
These four examples use matching Videotok catalog media or commissioned example boards.
AI product video ad example: first-second hook
An AI product video ad direction centered on first-second hook; use the accompanying media only when a matching real catalog output is available.
AI product video ad example: visible demonstration
An AI product video ad direction centered on visible demonstration; use the accompanying media only when a matching real catalog output is available.
AI product video ad example: proof beat
An AI product video ad direction centered on proof beat; use the accompanying media only when a matching real catalog output is available.
AI product video ad example: timed CTA
An AI product video ad direction centered on timed CTA; use the accompanying media only when a matching real catalog output is available.
Input checklist
Prepare the inputs that matter for this format
- Prepare product footage or packshots.
- Prepare audience problem and hook.
- Prepare proof and CTA.
- Write the single audience action this AI product video ad should encourage.
- Add approved brand colors, fonts, logo usage, and claim restrictions.
Format-specific workflow
01
Audit product footage or packshots
Confirm that product footage or packshots is accurate and usable before choosing a reference; it anchors first-second hook.
02
Direct first-second hook
Describe how first-second hook should interact with audience problem and hook and the intended 9:16 short-form cut placement.
03
Check visible demonstration
Review the brief for opening with brand history and describing instead of demonstrating; add a constraint for each risk that applies.
04
Prepare the 9:16 short-form cut version
Carry the selected reference and prompt into the matching template, then verify the generated composition against proof and CTA.
Prompt examples
Start with a format-specific brief
Creative playbook
Practices to put in the brief
First-second hook
Define when first-second hook enters, how long it remains readable, and how it connects product footage or packshots to the next shot.
Visible demonstration
Define when visible demonstration enters, how long it remains readable, and how it connects audience problem and hook to the next shot.
Proof beat
Define when proof beat enters, how long it remains readable, and how it connects proof and CTA to the next shot.
Timed CTA
Define when timed cta enters, how long it remains readable, and how it connects product footage or packshots to the next shot.
Claim and evidence review
Before generation, mark which statements are supported by product footage or packshots and audience problem and hook; delete or qualify everything else.
Common mistakes
Problems to catch before generation
Opening with brand history
Fix opening with brand history by checking product footage or packshots against first-second hook in the selected reference.
Describing instead of demonstrating
Fix describing instead of demonstrating by checking audience problem and hook against visible demonstration in the selected reference.
Ending without a next step
Fix ending without a next step by checking proof and CTA against proof beat in the selected reference.
Treating the reference as a copy target
Fix treating the reference as a copy target by checking product footage or packshots against timed cta in the selected reference.
Platform and export guidance
9:16 short-form cut
Use this export direction when the final AI product video ad is intended for that placement; confirm current platform requirements before publishing.
4:5 feed cut
Use this export direction when the final AI product video ad is intended for that placement; confirm current platform requirements before publishing.
16:9 YouTube cut
Use this export direction when the final AI product video ad is intended for that placement; confirm current platform requirements before publishing.
Related tools
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Frequently asked questions
Before you continue
Which assets anchor this AI product video ad workflow?+
Use product footage or packshots, audience problem and hook, and proof and CTA. Verify each before generation because they control first-second hook and visible demonstration.
How should first-second hook appear in the brief?+
Describe the intended crop, timing, scale, or relationship to product footage or packshots; do not rely on the reference image alone to communicate it.
Which export should I plan first for an AI product video ad?+
Start with 9:16 short-form cut, then adapt to 4:5 feed cut only after the main hierarchy remains readable.
What is free in this AI product video ad tool?+
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
What should I review before generating this AI product video ad?+
Check for opening with brand history, describing instead of demonstrating, ending without a next step. Resolve those risks in the prompt and compare the result with the supplied assets.
Prepare the reference and brief before you continue
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.