A good hook gives a specific payoff, resonates with your audience, and has a bit of tension.
"You're overspending 77% on ads—I can see it!"
Calls out a specific pain point with a concrete number
"Double your qualified demos with one change to your lead form!"
Promises a specific, desirable outcome
"We removed one word and increased replies by 41%."
Creates intrigue by hinting at a secret
"Stop optimizing CTR. Optimize this instead."
Challenges conventional wisdom to grab attention
Stop spending hours trying to craft the perfect hook. Our AI generates multiple attention-grabbing options instantly based on proven formulas.
Our hooks are designed to turn passive scrollers into active prospects. Each hook type is based on psychology-backed frameworks that work.
Choose from problem-led, outcome-led, curiosity gap, or pattern interrupt styles. Test different approaches to find what resonates with your audience.
Vague claims don't help a hook to stay in the top of mind of the viewer. Always be specific with numbers, results, or unique angles.
Clickbait hooks without delivering value tend to erode customer trust. Make sure your content backs up your promise.
Generic targeting will take you to target... no-one. Be specific about who you're speaking to for maximum resonance.
