Appetite lighting direction
dish or package reference is the accuracy checkpoint for appetite lighting. Use both to make food or drink look fresh while keeping the real product recognizable.
Compose an AI food and coffee static ad using dish or package reference, serving context, and menu or offer copy. Direct appetite lighting and texture detail before continuing to generation.
Pick a reference
A curated preview of the references available in Videotok
Tell us about the product, offer, audience, and anything that must appear.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
What this format creates
AI food and coffee static ad creative should make food or drink look fresh while keeping the real product recognizable. Begin with dish or package reference, then decide how appetite lighting and texture detail will carry the message. Treat making food look plastic as a production constraint, not a problem to discover after generation.
dish or package reference is the accuracy checkpoint for appetite lighting. Use both to make food or drink look fresh while keeping the real product recognizable.
serving context is the accuracy checkpoint for texture detail. Use both to make food or drink look fresh while keeping the real product recognizable.
menu or offer copy is the accuracy checkpoint for steam or pour cue. Use both to make food or drink look fresh while keeping the real product recognizable.
dish or package reference is the accuracy checkpoint for table styling. Use both to make food or drink look fresh while keeping the real product recognizable.
Examples and creative directions
These four examples use matching Videotok catalog media or commissioned example boards.

AI food and coffee static ad example: appetite lighting
An AI food and coffee static ad direction centered on appetite lighting; use the accompanying media only when a matching real catalog output is available.

AI food and coffee static ad example: texture detail
An AI food and coffee static ad direction centered on texture detail; use the accompanying media only when a matching real catalog output is available.

AI food and coffee static ad example: steam or pour cue
An AI food and coffee static ad direction centered on steam or pour cue; use the accompanying media only when a matching real catalog output is available.

AI food and coffee static ad example: table styling
An AI food and coffee static ad direction centered on table styling; use the accompanying media only when a matching real catalog output is available.
Input checklist
Format-specific workflow
01
Confirm that dish or package reference is accurate and usable before choosing a reference; it anchors appetite lighting.
02
Describe how appetite lighting should interact with serving context and the intended 4:5 feed promotion placement.
03
Review the brief for making food look plastic and changing packaging; add a constraint for each risk that applies.
04
Carry the selected reference and prompt into the matching template, then verify the generated composition against menu or offer copy.
Prompt examples
Creative playbook
Judge appetite lighting at the intended 4:5 feed promotion crop and compare every generated detail with dish or package reference.
Judge texture detail at the intended 1:1 menu card crop and compare every generated detail with serving context.
Judge steam or pour cue at the intended 9:16 restaurant story crop and compare every generated detail with menu or offer copy.
Judge table styling at the intended 4:5 feed promotion crop and compare every generated detail with dish or package reference.
Before generation, mark which statements are supported by dish or package reference and serving context; delete or qualify everything else.
Common mistakes
Fix making food look plastic by checking dish or package reference against appetite lighting in the selected reference.
Fix changing packaging by checking serving context against texture detail in the selected reference.
Fix adding impossible steam or spills by checking menu or offer copy against steam or pour cue in the selected reference.
Fix treating the reference as a copy target by checking dish or package reference against table styling in the selected reference.
Platform and export guidance
Use this export direction when the final AI food and coffee static ad is intended for that placement; confirm current platform requirements before publishing.
Use this export direction when the final AI food and coffee static ad is intended for that placement; confirm current platform requirements before publishing.
Use this export direction when the final AI food and coffee static ad is intended for that placement; confirm current platform requirements before publishing.
Related tools
Frequently asked questions
Use dish or package reference, serving context, and menu or offer copy. Verify each before generation because they control appetite lighting and texture detail.
Describe the intended crop, timing, scale, or relationship to dish or package reference; do not rely on the reference image alone to communicate it.
Start with 4:5 feed promotion, then adapt to 1:1 menu card only after the main hierarchy remains readable.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
Check for making food look plastic, changing packaging, adding impossible steam or spills. Resolve those risks in the prompt and compare the result with the supplied assets.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.