Offer-first hook direction
product clips is the accuracy checkpoint for offer-first hook. Use both to make a promotion clear before the viewer scrolls away.
Plan a timed promotional sequence that introduces the offer, shows products, holds the price long enough to read, and closes on the deadline CTA.
Pick a reference
A curated preview of the references available in Videotok
Tell us about the product, offer, audience, and anything that must appear.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
What this format creates
Sale video depends on timing, not a poster placed on a timeline. Give the offer an opening beat, alternate product proof with readable price frames, and let the deadline and CTA land before the cut ends.
product clips is the accuracy checkpoint for offer-first hook. Use both to make a promotion clear before the viewer scrolls away.
verified price and dates is the accuracy checkpoint for price hold frame. Use both to make a promotion clear before the viewer scrolls away.
promotion CTA is the accuracy checkpoint for product montage. Use both to make a promotion clear before the viewer scrolls away.
product clips is the accuracy checkpoint for deadline cta. Use both to make a promotion clear before the viewer scrolls away.
Examples and creative directions
These four examples use matching Videotok catalog media or commissioned example boards.
AI sale video example: offer-first hook
An AI sale video direction centered on offer-first hook; use the accompanying media only when a matching real catalog output is available.
AI sale video example: price hold frame
An AI sale video direction centered on price hold frame; use the accompanying media only when a matching real catalog output is available.
AI sale video example: product montage
An AI sale video direction centered on product montage; use the accompanying media only when a matching real catalog output is available.
AI sale video example: deadline CTA
An AI sale video direction centered on deadline CTA; use the accompanying media only when a matching real catalog output is available.
Input checklist
Format-specific workflow
01
Confirm that product clips is accurate and usable before choosing a reference; it anchors offer-first hook.
02
Describe how offer-first hook should interact with verified price and dates and the intended 9:16 social promotion placement.
03
Review the brief for flashing prices too quickly and using false countdowns; add a constraint for each risk that applies.
04
Carry the selected reference and prompt into the matching template, then verify the generated composition against promotion CTA.
Prompt examples
Creative playbook
Define when offer-first hook enters, how long it remains readable, and how it connects product clips to the next shot.
Define when price hold frame enters, how long it remains readable, and how it connects verified price and dates to the next shot.
Define when product montage enters, how long it remains readable, and how it connects promotion CTA to the next shot.
Define when deadline cta enters, how long it remains readable, and how it connects product clips to the next shot.
Before generation, mark which statements are supported by product clips and verified price and dates; delete or qualify everything else.
Common mistakes
Fix flashing prices too quickly by checking product clips against offer-first hook in the selected reference.
Fix using false countdowns by checking verified price and dates against price hold frame in the selected reference.
Fix burying promotion terms by checking promotion CTA against product montage in the selected reference.
Fix treating the reference as a copy target by checking product clips against deadline cta in the selected reference.
Platform and export guidance
Use this export direction when the final AI sale video is intended for that placement; confirm current platform requirements before publishing.
Use this export direction when the final AI sale video is intended for that placement; confirm current platform requirements before publishing.
Use this export direction when the final AI sale video is intended for that placement; confirm current platform requirements before publishing.
Related tools
Frequently asked questions
Use product clips, verified price and dates, and promotion CTA. Verify each before generation because they control offer-first hook and price hold frame.
Describe the intended crop, timing, scale, or relationship to product clips; do not rely on the reference image alone to communicate it.
Start with 9:16 social promotion, then adapt to 4:5 feed cut only after the main hierarchy remains readable.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
Check for flashing prices too quickly, using false countdowns, burying promotion terms. Resolve those risks in the prompt and compare the result with the supplied assets.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.