User-generated content (UGC) has long been the gold standard for authentic marketing. Nothing builds trust quite like real customers sharing their experiences with your products. But what happens when you combine the authenticity of UGC with the efficiency of artificial intelligence? You get AI UGC a powerful new approach that's changing how brands create content.
In this guide, we'll explore everything you need to know about AI UGC, what it is, why it matters, and how you can start implementing it in your marketing strategy right away. We'll also look at how platforms like Videotok are making it easier than ever to create AI-generated UGC at scale.
Let's dive in!
What is AI UGC?
AI UGC (Artificial Intelligence User-Generated Content) refers to content that mimics the style, format and authenticity of traditional user-generated content but is created with the assistance of AI tools.
Until recently, using AI to create videos was not the preferred choice for most businesses, because artificial intelligence had not yet reached a level of development sufficient to accurately simulate the behavior and appearance of a real user.
In 2026, a new paradigm comes into effect. Artificial intelligence has finally reached a stage where it is no longer possible to distinguish between UGC created by a real person and AI-generated UGC. This is why the most successful companies, e-commerce brands, and dropshipping businesses have already launched AI UGC ads into production and they are already delivering results.
Why AI UGC matters for marketers
What are the real benefits for a business in using AI UGC Avatars?