Character consistency direction
approved character sheet is the accuracy checkpoint for character consistency. Use both to let a recognizable brand character carry a short product message.
Compose an AI animated mascot ad using approved character sheet, expression and dialogue brief, and product interaction reference. Direct character consistency and readable expressions before continuing to generation.
Pick a reference
A curated preview of the references available in Videotok
Tell us about the product, offer, audience, and anything that must appear.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
What this format creates
AI animated mascot ad creative should let a recognizable brand character carry a short product message. Begin with approved character sheet, then decide how character consistency and readable expressions will carry the message. Treat calling the format animate mascotte in visible copy as a production constraint, not a problem to discover after generation.
approved character sheet is the accuracy checkpoint for character consistency. Use both to let a recognizable brand character carry a short product message.
expression and dialogue brief is the accuracy checkpoint for readable expressions. Use both to let a recognizable brand character carry a short product message.
product interaction reference is the accuracy checkpoint for lip-sync direction. Use both to let a recognizable brand character carry a short product message.
approved character sheet is the accuracy checkpoint for brand-safe movement. Use both to let a recognizable brand character carry a short product message.
Examples and creative directions
These four examples use matching Videotok catalog media or commissioned example boards.
AI animated mascot ad example: character consistency
An AI animated mascot ad direction centered on character consistency; use the accompanying media only when a matching real catalog output is available.
AI animated mascot ad example: readable expressions
An AI animated mascot ad direction centered on readable expressions; use the accompanying media only when a matching real catalog output is available.
AI animated mascot ad example: lip-sync direction
An AI animated mascot ad direction centered on lip-sync direction; use the accompanying media only when a matching real catalog output is available.
AI animated mascot ad example: brand-safe movement
An AI animated mascot ad direction centered on brand-safe movement; use the accompanying media only when a matching real catalog output is available.
Input checklist
Format-specific workflow
01
Confirm that approved character sheet is accurate and usable before choosing a reference; it anchors character consistency.
02
Describe how character consistency should interact with expression and dialogue brief and the intended 9:16 character short placement.
03
Review the brief for calling the format animate mascotte in visible copy and changing character proportions; add a constraint for each risk that applies.
04
Carry the selected reference and prompt into the matching template, then verify the generated composition against product interaction reference.
Prompt examples
Creative playbook
Define when character consistency enters, how long it remains readable, and how it connects approved character sheet to the next shot.
Define when readable expressions enters, how long it remains readable, and how it connects expression and dialogue brief to the next shot.
Define when lip-sync direction enters, how long it remains readable, and how it connects product interaction reference to the next shot.
Define when brand-safe movement enters, how long it remains readable, and how it connects approved character sheet to the next shot.
Before generation, mark which statements are supported by approved character sheet and expression and dialogue brief; delete or qualify everything else.
Common mistakes
Fix calling the format animate mascotte in visible copy by checking approved character sheet against character consistency in the selected reference.
Fix changing character proportions by checking expression and dialogue brief against readable expressions in the selected reference.
Fix giving the mascot unsafe actions by checking product interaction reference against lip-sync direction in the selected reference.
Fix treating the reference as a copy target by checking approved character sheet against brand-safe movement in the selected reference.
Platform and export guidance
Use this export direction when the final AI animated mascot ad is intended for that placement; confirm current platform requirements before publishing.
Use this export direction when the final AI animated mascot ad is intended for that placement; confirm current platform requirements before publishing.
Use this export direction when the final AI animated mascot ad is intended for that placement; confirm current platform requirements before publishing.
Related tools
Frequently asked questions
Use approved character sheet, expression and dialogue brief, and product interaction reference. Verify each before generation because they control character consistency and readable expressions.
Describe the intended crop, timing, scale, or relationship to approved character sheet; do not rely on the reference image alone to communicate it.
Start with 9:16 character short, then adapt to 1:1 feed animation only after the main hierarchy remains readable.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
Check for calling the format animate mascotte in visible copy, changing character proportions, giving the mascot unsafe actions. Resolve those risks in the prompt and compare the result with the supplied assets.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.