Kinetic type direction
brand graphic system is the accuracy checkpoint for kinetic type. Use both to explain a message through designed movement instead of live-action footage.
Compose an AI motion-graphics ad using brand graphic system, short message hierarchy, and logo and audio direction. Direct kinetic type and transition rhythm before continuing to generation.
Pick a reference
A curated preview of the references available in Videotok
Tell us about the product, offer, audience, and anything that must appear.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
What this format creates
AI motion-graphics ad creative should explain a message through designed movement instead of live-action footage. Begin with brand graphic system, then decide how kinetic type and transition rhythm will carry the message. Treat animating every element equally as a production constraint, not a problem to discover after generation.
brand graphic system is the accuracy checkpoint for kinetic type. Use both to explain a message through designed movement instead of live-action footage.
short message hierarchy is the accuracy checkpoint for transition rhythm. Use both to explain a message through designed movement instead of live-action footage.
logo and audio direction is the accuracy checkpoint for graphic continuity. Use both to explain a message through designed movement instead of live-action footage.
brand graphic system is the accuracy checkpoint for audio synchronization. Use both to explain a message through designed movement instead of live-action footage.
Examples and creative directions
These four examples use matching Videotok catalog media or commissioned example boards.
AI motion-graphics ad example: kinetic type
An AI motion-graphics ad direction centered on kinetic type; use the accompanying media only when a matching real catalog output is available.
AI motion-graphics ad example: transition rhythm
An AI motion-graphics ad direction centered on transition rhythm; use the accompanying media only when a matching real catalog output is available.
AI motion-graphics ad example: graphic continuity
An AI motion-graphics ad direction centered on graphic continuity; use the accompanying media only when a matching real catalog output is available.
AI motion-graphics ad example: audio synchronization
An AI motion-graphics ad direction centered on audio synchronization; use the accompanying media only when a matching real catalog output is available.
Input checklist
Format-specific workflow
01
Confirm that brand graphic system is accurate and usable before choosing a reference; it anchors kinetic type.
02
Describe how kinetic type should interact with short message hierarchy and the intended 9:16 kinetic social ad placement.
03
Review the brief for animating every element equally and using unreadably fast type; add a constraint for each risk that applies.
04
Carry the selected reference and prompt into the matching template, then verify the generated composition against logo and audio direction.
Prompt examples
Creative playbook
Define when kinetic type enters, how long it remains readable, and how it connects brand graphic system to the next shot.
Define when transition rhythm enters, how long it remains readable, and how it connects short message hierarchy to the next shot.
Define when graphic continuity enters, how long it remains readable, and how it connects logo and audio direction to the next shot.
Define when audio synchronization enters, how long it remains readable, and how it connects brand graphic system to the next shot.
Before generation, mark which statements are supported by brand graphic system and short message hierarchy; delete or qualify everything else.
Common mistakes
Fix animating every element equally by checking brand graphic system against kinetic type in the selected reference.
Fix using unreadably fast type by checking short message hierarchy against transition rhythm in the selected reference.
Fix mixing unrelated motion styles by checking logo and audio direction against graphic continuity in the selected reference.
Fix treating the reference as a copy target by checking brand graphic system against audio synchronization in the selected reference.
Platform and export guidance
Use this export direction when the final AI motion-graphics ad is intended for that placement; confirm current platform requirements before publishing.
Use this export direction when the final AI motion-graphics ad is intended for that placement; confirm current platform requirements before publishing.
Use this export direction when the final AI motion-graphics ad is intended for that placement; confirm current platform requirements before publishing.
Related tools
Frequently asked questions
Use brand graphic system, short message hierarchy, and logo and audio direction. Verify each before generation because they control kinetic type and transition rhythm.
Describe the intended crop, timing, scale, or relationship to brand graphic system; do not rely on the reference image alone to communicate it.
Start with 9:16 kinetic social ad, then adapt to 1:1 feed animation only after the main hierarchy remains readable.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
Check for animating every element equally, using unreadably fast type, mixing unrelated motion styles. Resolve those risks in the prompt and compare the result with the supplied assets.
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.