Format comparison direction
product photos is the accuracy checkpoint for format comparison. Use both to choose a static format that makes one campaign message clear.
Free static ad planning tool
Compose a static ad concept for free
Compose a static ad using product photos, brand colors and logo, and offer copy. Direct format comparison and visual hierarchy before continuing to generation.
Choose an ad template
Pick a reference
A curated preview of the references available in Videotok
Tell us about the product, offer, audience, and anything that must appear.
0/500
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
What this format creates
A practical brief for static ad concept builder
static ad creative should choose a static format that makes one campaign message clear. Begin with product photos, then decide how format comparison and visual hierarchy will carry the message. Treat choosing a format before defining the message as a production constraint, not a problem to discover after generation.
Visual hierarchy direction
brand colors and logo is the accuracy checkpoint for visual hierarchy. Use both to choose a static format that makes one campaign message clear.
Product-first composition direction
offer copy is the accuracy checkpoint for product-first composition. Use both to choose a static format that makes one campaign message clear.
Channel-ready crops direction
product photos is the accuracy checkpoint for channel-ready crops. Use both to choose a static format that makes one campaign message clear.
Examples and creative directions
See what to emphasize before you generate
These four examples use matching Videotok catalog media or commissioned example boards.
Static ad example: format comparison
A static ad direction centered on format comparison; use the accompanying media only when a matching real catalog output is available.
Static ad example: visual hierarchy
A static ad direction centered on visual hierarchy; use the accompanying media only when a matching real catalog output is available.
Static ad example: product-first composition
A static ad direction centered on product-first composition; use the accompanying media only when a matching real catalog output is available.
Static ad example: channel-ready crops
A static ad direction centered on channel-ready crops; use the accompanying media only when a matching real catalog output is available.
Input checklist
Prepare the inputs that matter for this format
- Prepare product photos.
- Prepare brand colors and logo.
- Prepare offer copy.
- Write the single audience action this static ad should encourage.
- Add approved brand colors, fonts, logo usage, and claim restrictions.
Format-specific workflow
01
Audit product photos
Confirm that product photos is accurate and usable before choosing a reference; it anchors format comparison.
02
Direct format comparison
Describe how format comparison should interact with brand colors and logo and the intended 1:1 for feeds and marketplaces placement.
03
Check visual hierarchy
Review the brief for choosing a format before defining the message and putting several competing offers in one image; add a constraint for each risk that applies.
04
Prepare the 1:1 for feeds and marketplaces version
Carry the selected reference and prompt into the matching template, then verify the generated composition against offer copy.
Prompt examples
Start with a format-specific brief
Creative playbook
Practices to put in the brief
Format comparison
Judge format comparison at the intended 1:1 for feeds and marketplaces crop and compare every generated detail with product photos.
Visual hierarchy
Judge visual hierarchy at the intended 4:5 for mobile social feeds crop and compare every generated detail with brand colors and logo.
Product-first composition
Judge product-first composition at the intended 9:16 for stories and vertical placements crop and compare every generated detail with offer copy.
Channel-ready crops
Judge channel-ready crops at the intended 1:1 for feeds and marketplaces crop and compare every generated detail with product photos.
Claim and evidence review
Before generation, mark which statements are supported by product photos and brand colors and logo; delete or qualify everything else.
Common mistakes
Problems to catch before generation
Choosing a format before defining the message
Fix choosing a format before defining the message by checking product photos against format comparison in the selected reference.
Putting several competing offers in one image
Fix putting several competing offers in one image by checking brand colors and logo against visual hierarchy in the selected reference.
Using a reference that does not fit the placement
Fix using a reference that does not fit the placement by checking offer copy against product-first composition in the selected reference.
Treating the reference as a copy target
Fix treating the reference as a copy target by checking product photos against channel-ready crops in the selected reference.
Platform and export guidance
1:1 for feeds and marketplaces
Use this export direction when the final static ad is intended for that placement; confirm current platform requirements before publishing.
4:5 for mobile social feeds
Use this export direction when the final static ad is intended for that placement; confirm current platform requirements before publishing.
9:16 for Stories and vertical placements
Use this export direction when the final static ad is intended for that placement; confirm current platform requirements before publishing.
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Frequently asked questions
Before you continue
Which assets anchor this static ad workflow?+
Use product photos, brand colors and logo, and offer copy. Verify each before generation because they control format comparison and visual hierarchy.
How should format comparison appear in the brief?+
Describe the intended crop, timing, scale, or relationship to product photos; do not rely on the reference image alone to communicate it.
Which export should I plan first for a static ad?+
Start with 1:1 for feeds and marketplaces, then adapt to 4:5 for mobile social feeds only after the main hierarchy remains readable.
What is free in this static ad tool?+
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.
What should I review before generating this static ad?+
Check for choosing a format before defining the message, putting several competing offers in one image, using a reference that does not fit the placement. Resolve those risks in the prompt and compare the result with the supplied assets.
Prepare the reference and brief before you continue
Browse the public reference sample, choose a template, and prepare your prompt for free. Final media generation happens after you continue to a Videotok account and uses plan credits.